Captivating Shopify Experiences
for Beauty and Interior Design Brands

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FORM, FUNCTION, CONVERSION —
YOUR ECOMMERCE TRIPLE THREAT, ELEVATED.

At Jenuine Creative, we help established lifestyle brands step into ecommerce independence—building clarity from complexity, and turning underperforming sites into high-performing, conversion-driven experiences. We believe in considered design, seamless technology, and smart, long-term solutions. For founders ready to scale with confidence, we offer more than just a website—we create a foundation for autonomy, ownership, and growth.

BUILT for BRANDS
READY to GROW

We work with eCommerce brands who know who they are, have a solid product–market fit, and are in demand. They’ve reached a stage where their current site no longer reflects the quality of their brand — or supports the way their business actually runs.

Whether it's clunky backend workflows, poor UX, or a frontend that doesn’t feel elevated, they’re ready to rebuild with clarity. Our clients want a refined, high-converting Shopify experience that aligns with their vision — one that’s both beautiful to browse and seamless to manage.

SERVICES

We don’t just build websites — we design systems that scale. From backend automation to elevated customer touchpoints, every service and solution we offer is shaped by our deep Shopify expertise. Our focus areas are where we shine: refining operations, enhancing the customer journey, and driving conversions through thoughtful, streamlined execution.

SErvices

Creative Direction
Shopify Website and UX Design
Shopify Development
Site Audits
Product Architecture Design
Klaviyo Flow Design & Automation
Business Workflow Automations
Ongoing Consulting & Support

Focus Areas

Product Customisers & Subscriptions
B2B Capabilities
Trade Programs
Collabs & Affiliates
Custom Portals
Klaviyo Emails
Loyalty Programs
Customer Reviews
Advanced Shipping

The STUDIO

Blending a background in computer science with a love for refined design, founder Jen Chuah brings a wealth of experience turning business goals into elegant, high-performing digital stores. She works with her trusted team of specialists to deliver seamless, scalable solutions—always with a sharp eye for detail, a collaborative spirit, and a deep respect for brand vision. Every decision we make is purposeful—rooted in your brand, and built to scale with you.

We craft Shopify websites to be just like you — beautiful and smart.

We specialise in uniting form, function, and business to help female-founded lifestyle brands reach new heights. By blending strategic thinking with conversion-focused, beautifully crafted web designs, we ensure every brand stands out while remaining effortless to manage. We partner with brands dedicated to empowering women and enhancing their homes, creating experiences that inspire confidence and elegance.

Hera Fine Jewelry Videos
Reware Fashion Portfolio
Oyster Creek Collections - Collections section

We craft Shopify websites to be just like you—beautiful and smart.

Increase your brand appeal. Show off your unique value. Run fun campaigns that engage your fans. Leave your copycats in the dust. Expand to exciting new markets. Feel the freedom of finally having creative control of your website.

Featured WORK

My Kids Made Me Buy It

Development Only

Refine Skin

Development Only

Jungalow

Design & Development

NakedLab

Design & Development

Anfisa Skin

Development Only
More Projects

REFINED Co

Web Design By Mishku Studio
Web Development by Jenuine Creative

REFINED Co offers presets and editing tools that reimagine editing with your style in mind. Founder Marta worked with Mishku Studio and Jenuine Creative to redesign the site so it intuitively showcases all their offerings with clarity and builds aspiration for world-renowned photographer level results. Jenuine Creative also streamlined the content management solution so adding new products, lead magnets and blog posts now feels seamless—giving Marta the full creative control of her website that she's been needing for years.

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On the blog

Helpful resources for merchants, designers, developers and clients.