Captivating Shopify Experiences
for Beauty & Lifestyle Brands

Shopify design & Development

Consulting

Klaviyo Email marketing

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FORM, FUNCTION, CONVERSION —
YOUR ECOMMERCE TRIPLE THREAT, ELEVATED.

At Jenuine Creative, we help established lifestyle brands step into ecommerce independence—building clarity from complexity, and turning underperforming sites into high-performing, conversion-driven experiences. We believe in considered design, seamless technology, and smart, long-term solutions. For founders ready to scale with confidence, we offer more than just a website—we create a foundation for autonomy, ownership, and growth.

BUILT for BRANDS
READY to GROW

We work with eCommerce brands who know who they are, have a solid product–market fit, and are in demand. They’ve reached a stage where their current site no longer reflects the quality of their brand — or supports the way their business actually runs.

Whether it's clunky backend workflows, poor UX, or a frontend that doesn’t feel elevated, they’re ready to rebuild with clarity. Our clients want a refined, high-converting Shopify experience that aligns with their vision — one that’s both beautiful to browse and seamless to manage.

SERVICES

We don’t just build websites — we design systems that scale. From backend automation to elevated customer touchpoints, every service and solution we offer is shaped by our deep Shopify expertise. Our focus areas are where we shine: refining operations, enhancing the customer journey, and driving conversions through thoughtful, streamlined execution.

SErvices

Creative Direction
Shopify Website and UX Design
Shopify Development
Site Audits
Product Architecture Design
Klaviyo Flow Design & Automation
Business Workflow Automations
Ongoing Consulting & Support

Focus Areas

Product Customisers & Subscriptions
B2B Capabilities
Trade Programs
Collabs & Affiliates
Custom Portals
Klaviyo Emails
Loyalty Programs
Customer Reviews
Advanced Shipping

The STUDIO

Blending a background in computer science with a love for refined design, founder Jen Chuah brings a wealth of experience turning business goals into elegant, high-performing digital stores. She works with her trusted team of specialists to deliver seamless, scalable solutions—always with a sharp eye for detail, a collaborative spirit, and a deep respect for brand vision. Every decision we make is purposeful—rooted in your brand, and built to scale with you.

We craft Shopify websites to be just like you — beautiful and smart.

We specialise in uniting form, function, and business to help female-founded lifestyle brands reach new heights. By blending strategic thinking with conversion-focused, beautifully crafted web designs, we ensure every brand stands out while remaining effortless to manage. We partner with brands dedicated to empowering women and enhancing their homes, creating experiences that inspire confidence and elegance.

Hera Fine Jewelry Videos
Reware Fashion Portfolio
Oyster Creek Collections - Collections section

We craft Shopify websites to be just like you—beautiful and smart.

Increase your brand appeal. Show off your unique value. Run fun campaigns that engage your fans. Leave your copycats in the dust. Expand to exciting new markets. Feel the freedom of finally having creative control of your website.

Featured WORK

My Kids Made Me Buy It

Development Only

Refine Skin

Development Only

Jungalow

Design & Development

NakedLab

Design & Development

Anfisa Skin

Development Only
More Projects

REFINED Co

Web Design By Mishku Studio
Web Development by Jenuine Creative

REFINED Co offers presets and editing tools that reimagine editing with your style in mind. Founder Marta worked with Mishku Studio and Jenuine Creative to redesign the site so it intuitively showcases all their offerings with clarity and builds aspiration for world-renowned photographer level results. Jenuine Creative also streamlined the content management solution so adding new products, lead magnets and blog posts now feels seamless—giving Marta the full creative control of her website that she's been needing for years.

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Jenuine Reactions

“I love that when you come across a roadblock you into it and always present the problem with some solutions or a workaround/options for the client. I feel like with developers that's rare.”

Jen Davis

Hello June Creative

“I watched the video and I am so thrilled with how easy this is to update and how little work is required on my end! This is so much more intuitive and user friendly than any development we've had done to the site before. Just wanted to call that out and thank you.”

Lauren Boc

Hera Fine Jewelry

“I'm obsessed. Gahhhh. Thank you, you're amazingggg.... What would we do without you, you're the BEST.”

Aly Korchemniy

ANFISA Skin

“We just wanted to take a moment to say how much we appreciate your commitment and incredible development work bringing the ANFISA site to life. We are SO thrilled with how well it turned out, and it is such a great example of an amazing collaboration. Thank you. Thank you. Thank you”

Frank Appleyard

Oh Sierra Creative

“Thank you again soooo much for your work on this site! I appreciated your expertise and keen eye for things the website needed that I didn't realize it needed. You were a dream to work with and I will most definitely be using you in the future!”

Marta Locklear

REFINED Co

“Jen is one of our very best designers, and you’re lucky with her because she is our designer and developer so she really knows the ins and outs of the best way to organise and structure everything. She has years of Shopify experience so you really could not be in better hands with this project.”

Leandra Welch

Empowered Ecommerce

On the blog

Helpful resources for merchants, designers, developers and clients.

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